“We get a “Triple-Wow” when they see it, touch it and experience it.”

- Greg Murray, President

See Through: When does a saturated market like bottled water need another product? When a better solution can be achieved through thoughtful, carefully targeted and beautifully resolved design. Upscale hospitality venues - Hotels and Spas in particular that cater to women - have few product options that combine their desire for elegant, portable, natural spring water products that deliver hygienic hydration with a level of safety that glass just can’t provide. Strategic design planning suggested that an innovative and distinctive new package would be well received.

Break Through: Ove's plan called for the creation of a beautifully sculptural bottle with elegant branding that would make a strong statement in the hospitality and spa markets. We designed a unique two-part closure that replicates a champagne flute and turns the bottle into an appealing drinking vessel. We chose a size that reduced waste and encouraged proper hydration. Spa management concerns with liability exposure were resolved with unbreakable materials, which also lowered shipping costs and reduced fuel consumption.

Follow Through: Design adds value and gives a product a distinct market advantage that raises it above decisions based solely on price, but price remains a significant competitive factor that puts constant pressure on designers to keep all costs as low as possible. Using single-cavity prototype tooling, we carefully tested Murray Waters’ value equation with buyers, confirming market acceptance before multi-cavity tooling paved the way for lower part costs.